We’ve been hard at work this past year on a full portal website and branding campaign for the City of Waseca. You can check out the website at discoverwaseca.com or you can view the project in our portfolio.
The success of Waseca’s city marketing campaign is largely attributable to the creative efforts of a volunteer marketing/steering committee. Committee members represent a wide range of community organizations and have leveraged local talent to keep the development costs reasonable. Clearsite’s award-winning “small town pride” community branding project for the City of Faribault, Minnesota, created a template for the process used in Waseca. In both communities, Clearsite brought creative input to the volunteer committee and then executed the portions of the plan that needed the skill and experience of a design firm.
This project has been a great experience for us, and we’re excited to see the results that come from the website and branding efforts that we and the Waseca Marketing Committee have put into getting the logo, banners and website completed.
