J&S Boxers, a local dog breeder, recently reached out to Clearsite for some help establishing an online presence.
At Clearsite, we’ve worked with all manner of businesses and clients: ranging from personal websites, to tiny upstarts, to large integrated marketing concerns for regional and national enterprises. We like to think we’ve seen it all and done it all in the past 13 or 14 years, but every once in a while we’re reminded that we haven’t. This was one of those occasions.
Despite the wide variety of our combined experience, this was the first time either Paul or I had taken a a look at building a B2C website for an individual breeder. As we worked on this project, we were intrigued by some of the nuances of this niche that we discovered along the way. For starters, puppies are not like other products you might try sell to promote online. There are few decisions that are made on a more personal, sentimental and less business-like basis. As such, features from the “old days” of personal hobby sites – like guest books, web rings, repeating image backgrounds and animated GIFs – are not only common, but expected! To design a website that satisfied the expectations of this unique audience, we had to reach outside our modern conventions geared toward conversion and funnel marketing. Instead, we worked closely with J&S Boxers to build a site that demonstrates all the organization and expertise expected from a sophisticated and experienced breeder, while incorporating these quirky, personal touches that our client wanted to help make the site friendly, fun and approachable.
In the end we were thrilled to see J&S Boxers’ new website develop into website with as much personality and charm as the dogs they (and their customers) love.
Website Link: J&S Boxers of Faribault, Minnesota
Business Location: Faribault, Minnesota
Target Markets: Minneapolis / St. Paul, Southern Minnesota
- Graphic slide show
- Custom animations of actual J&S dogs in homepage header
- Updateable listings of puppies for sale
- PayPal buttons for placing deposits or registering for puppies
- Photos, pedigree and profile information for Male and Female parents
- Contact page featuring Google Maps integration
- Adobe Muse Beta
- Google Webmaster Tools
- Google Analytics
- Google Maps
- Clearsite Small Business Hosting